Social Media Effectiveness Index (SEI) is a unique model developed by blueocean market intelligence, designed to evaluate the social media effectiveness of organizations, as well as identify and rank top performers across sectors. The study captures conversations across the breadth of social networks and online communities, and correlates their impact with business metrics such as revenue and brand value.
A vast majority of executives have no tangible process to harness the power of social media to interact with consumers to expand product and brand recognition, drive customer acquisition and retention, and engender loyalty. SEI helps organizations to realize the complete potential of social media, and thus drive superior business performance. SEI captures the full breadth of social media and incorporates metrics that are useful in understanding and driving business impact.
‘Measuring Social Media Effectiveness of Today’s Brand Leaders’
Prashant Parida, SVP, Social Media, blueocean market intelligence speaks to Nancy Pekala, Senior Director of Online Content, AMA.